E-Commerce Senior Specialist Job at AbbVie, Irvine, CA

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  • AbbVie
  • Irvine, CA

Job Description

Senior e-commerce specialist needed to manage and optimize AbbVie's direct-to-consumer skincare storefront. The role focuses on conversion optimization, subscription growth, promotional execution, and strategic website management while collaborating across marketing and technical teams.

Responsibilities

  • Partner with e-commerce director to translate marketing goals into website strategies and revenue growth initiatives
  • Lead setup and execution of on-site promotions, discount logic, and promotional landing pages
  • Own end-to-end subscription and auto-replenish experience, optimizing UX and reducing churn
  • Lead conversion rate optimization testing roadmap including A/B and multivariate tests on checkout flows and product pages
  • Manage product catalog, launches, collections, and merchandising; analyze consumer behavior data to recommend UI/UX improvements

Requirements

  • Bachelor's degree in Marketing, Business, or related field
  • 5–7 years hands-on e-commerce marketing in Beauty, Wellness, Fashion, CPG, or Healthcare
  • Demonstrated leadership in strategic marketing and platform management
  • Technical literacy in SEO, AGO, and GEO principles
  • Strong project management and cross-functional collaboration abilities
  • Analytical, communication, and influencing skills
  • Budget management experience

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