What the Role Is This role sits on the team that owns Babylist's day-to-day social presence, focused on social video: the content that carries the brand on TikTok and everywhere else short-form video lives. We're already the largest baby brand on TikTok at 1. 4M followers, and the mandate now is to deepen engagement, not just grow reach. You'll report to the Director, Social & Creator Marketing, who sets the overall social strategy. Your job is to make the content that brings it to life. This is a hands-on production role, not a strategy-only one. You'll storyboard, shoot, and edit in our SoHo showroom and work directly with creator and influencer partners. There are no direct reports. This role is remote, with regular on-site expectations at our SoHo showroom to do that production work. You'll need to live within a commutable distance of NYC so you can get there easily and on short notice. Who You Are - A true TikTok native. You know how organic content thrives and how to work with creators and trends in real time. You know which trends to jump on and, just as importantly, which to skip, so everything stays aligned with the brand's voice and keeps our audience's trust. - A hands-on creator of platform-native short-form video. You've storyboarded, filmed, edited, and posted it yourself, and you want to keep doing that every day. This is the core of the job. - You've made social video for a consumer-facing brand with a real audience. 500k+ followers, where the work had to hold up against a brand voice and a quality bar, not just get posted. - Fluent on Instagram and Facebook alongside TikTok. You understand how video travels differently on each and how to cut for it. - Sharp creative judgment and trend fluency. You connect what's happening in culture to what actually makes sense for the brand. - Comfortable reading your own numbers. You look at what performed, form a point of view about why, and bring that back into the next round of content.
- Experienced with branded content and partnerships . You know what makes one land on social in a way that serves both us and the partner. - An agile communicator who moves at the speed of social. You escalate sensitive feedback, pull the right people in quickly, and make real-time calls clearly so Babylist shows up intentionally even in high-stakes moments. - Deeply empathetic toward our audience. You understand the fears, excitement, questions, and identity shifts of pregnancy and early parenthood, and that insight makes our channels feel like a trusted, affirming space for expecting families. - You naturally reach for AI in your work — at Babylist, every team uses AI daily. You're already using it to move faster and improve your output, and you stay curious about what's coming next. How You Will Make An Impact - Make the social video content. Storyboard, shoot, edit, post. This is the bulk of the role and the reason it exists. - Act as the creative lead on TikTok: trendspotting, creator collaboration, hands-on production, and the calls on what ships. - Create content that lands emotionally and culturally with expecting families, delivering joy, humor, empathy, and utility at the right moments. - Work alongside brand partnerships, editorial, acquisition, and creative so social video plugs into what the rest of the business is running. - Bring a clear read on performance into the team's reporting rhythm: what worked, what didn't, and what you'd do differently. - Turn audience signal — DMs, comments, cultural observation — into content that builds loyalty and trust. Why This Role - You're not building an audience from zero. 1. 4M people already follow us and show up in the comments; your work is making content worthy of an audience that's already paying attention. - Hands-on by design. Strategy comes from the Director. The creative execution is yours. If you've been pulled off the camera and into decks, this is the way back. - A real production space.
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